Capstone: University Advancement Team

This semester our Capstone team will be working for the Office of University Advancement. The Office of University Advancement promotes and develops support for The University of Alabama. The main functions of the office are constituency relations, including alumni, media, government, and public relations, and fundraising.

We will be helping the Office of University Advancement with a new CRM implementation. The CRM tool is powered by Blackbaud. Blackbaud CRM brings industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the constituent experience, across your organization. The Blackbaud CRM tool is being used by many other prestigious schools like, the University of British Columbia, University of Michigan and University of Oxford.

Our team goal is to enable University of Alabama Athletics Advancement team to use the Blackbaud CRM to manage gifts and givers accounts. For that to happen University Advancement team will have to create a more streamlined and automated interface between its current system and the Blackbaud CRM. The team is gaining tremendous technical and business knowledge by working with the Office of University Advancement. We are excited to continue to work side by side with the Office of University Advancement on an exceptionally important University wide Implementation.

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