Hello again interested readers! This semester, as you may remember, the Southern Belle team has been tasked with an online resurgence of the Southern Belle brand, owned by our client, GoldOneEnterprises. To accomplish this, we will redesign their online store, SouthernBelleStore.com, assess their e-commerce solution, known as Volusion, and develop a social media strategy that leverages their burgeoning social audience.
We are still in the process of constructing their e-commerce assessment, and the social media plan has been a positive departure from their previous activities. Now, they are actually building a relationship with their fan base, rather than just filling up their newsfeeds with what amounts to another commercial for T-shirts. Watching the whole project evolve from the initial planning stages to where it is today has been a truly rewarding experience for the team, and we can’t wait to launch the site on Monday, 19th! Roll Tide!