How can you represent your company or sell customers and clients on your company’s products and services if you are unfamiliar with them? No matter what position you hold, you should learn all you can about your company’s products and services. Every employee is responsible for sales, because every paycheck depends on whether the company generates income by selling its products and services.
Your willingness to use the company’s products and services yourself, if possible, will also go a long way in convincing others that your company delivers quality.
Does your company compile an annual report? Obtain a copy and read it. There is a wealth of information in an annual report besides profit and loss statements. You can learn about the types of products and services your company offers, the types of products that are in the works for the future, the locations of company offices, the number of people employed, the names of the top people in the organization,
company expenses, contact information, and so forth.
Does your company produce a newsletter? Consider it a source of insightful and valuable company information and read it thoroughly whenever it is distributed. Pay particular attention to innovations and
future plans so that you are always up to date. Contribute articles to the newsletter if you have tips and information to share.
Learn all you can about the company’s income-producing business, such as what products the company sells or what services it provides. Be knowledgeable, but never misrepresent yourself or the company.
If you do not have information a customer or client wants, know where to turn or who to ask in order to obtain it.
Some other questions to ask:
■ What does the company produce, design, manufacture and/or market?
■ For what is the product/service used?
■ How is the product produced or the service rendered?
■ What is the value of the product/service to the customer?
■ What are the price, style, dimensions, etc. of what your company sells?
■ What new products or services are in the developmental or trial stage for future sales?
■ What products or services are being removed from the market or replaced?
■ Does the company have product/service quality assurance procedures in place?
■ Does the company maintain a high standard for quality?
■ Does the company solicit feedback from customers and clients?
■ Does the company use customer feedback to improve its products/services?
Learn about the company in general. Although you will want to know about vacation days, benefits, and pay, look for answers to questions such as these:
■ What is the company’s business plan?
■ What is the startup history of the company?
■ How many employees does the company have?
■ Where does the company have offices?
■ Is the company international or domestic? If international, in what countries does the company operate?
■ Is the company financially stable? What is the annual sales growth?
■ Does the company use the latest technology?
■ Does the company have a good reputation in the community (or world)?
■ What is the company’s standing in the industry as a whole?
■ What is the projected growth of the company?
■ Does the company have an employee training program?
■ How does the company measure quality and performance?
■ Is the company privately or publicly owned?
■ How does the company contribute to the surrounding community?
■ Does the company have plans to expand its office(s)?
■ Do employees have opportunities for growth and training?
■ Is the company employee friendly?
■ Does the company operate with high ethical standards?
■ What is the company’s reputation for providing customer service?
Learn your company’s particular technical jargon or terminology and be able to define the terms. In addition, keep up on industry developments and know the industry lingo and its proper use.
Understanding your company’s mission statement and knowing how the company operates will give you a better perspective of how your job fits into the big picture. This will enable you to effectively apply
your skills and knowledge, as well as see where you need further development and mastery. Learning about your company’s structure will assist you in plotting a path to advancement.
101 Ways to Make Yourself Indispensable at Work. 101 Ways to Make Yourself Indispensable at Work, ISBN: 9781435454323 Prepared for firstname.lastname@example.org, Joanne Hale © 2011 Safari Books Online, LLC. This download file is made available for personal use only and is subject to the Terms of Service. Any other use requires prior written consent from the copyright owner. Unauthorized use, reproduction and/or distribution are strictly prohibited and violate applicable laws. All rights reserved. Licensed by Joanne Hale 2500110