Alabama has the tenth highest unemployment rate in the United States. The current rate of 10.7% creates a demand for employment options to those affected by company closings. One option that the Alabama Department of Economic and Community Affairs is offering to those affected is entrepreneurship.
Launching Entrepreneurs Across Rural Networks (LEARN) is a program that helps emerging entrepreneurs in rural communities achieve the American dream of owning their own business. In turn this will boost economic development within the state of Alabama by creating jobs, sustaining small communities, and attracting other businesses to these areas.
The program is funded by a million dollar grant from the U.S. Department of Labor and the Alabama Department of Economic Affairs. LEARN is intended to be a proof-of concept for the three year grant stemming from the Growing America Through Entrepreneurship (GATE) model and the LEARN program is designed around this eight step GATE model.
Currently, we are working on a redesign of the LEARN process. Since the beginning of the semester, we have analyzed the current system and formed recommendations to make it easier for eligible dislocated workers to register for the LEARN program. The redesign process has taken into the account that the program is not reaching the participant levels set forth by the stakeholders. Therefore we have made it possible for any displaced worker to register, despite where they have been laid off.
The most significant feature we have added is the ability to raise awareness for the program via promotional material. In order to incorporate this, we have designed posters, brochures, and created ads to help spread the word of the program. Raising awareness of the program will increase the number of potential participants that can apply for the program.
Some of the benefits of applying for LEARN are free training and one-on-one counseling. In order to receive the benefits, potential participants must apply for a LEARN Scholarship. Applying for the scholarship does not guarantee participation in the program.
The redesigned process will help increase the number of small businesses within the state of Alabama, stimulate the economy and increase the number of jobs for displaced workers in rural areas.
The University of Alabama MIS program allows students to work on real projects that provide real value to real companies. Students learn to leverage people, processes and technology to solve problems and meet the challenges of today’s businesses head-on. For more information, call 205-348-5525 or visit http://cba.ua.edu/mis.